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Always Good, Always Sweet

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Always Good, Always Sweet

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Selati products are easily recognised by the Brand's distinctive red 'rising sun' motif, symbolizing its origins in Mpumalanga (the place where the sun rises).

It has become a firm favourite with its consumers, whose loyalty to the unbleached environmentally friendly brown paper packaging and handy 'cut-and-pour' spout for the white sugar packets has increased exponentially over the years.

Whilst the clear, strong, re-sealable recyclable packaging for the range of unrefined brown sugars have been instrumental in growing Selati into South Africa's #1 brown sugar Brand


Pure White Refined Sugar


SPECIFICATIONS
Detriminant Specification
Purity > 99,9%
Oven moisture < 0,04% (105oC)
Conductivity ash < 0,03%
Colour < 45 ICU at 420 nm
Turbidity< 30 units at 720 nm
Sulphite < 6 ppm
Suspended solids < 10 ppm
Floc (Alcian Blue "B") Negative
Odour No foreign odour
Taste No foreign taste

Packaging Benefits

  • Easy pour spout on big packs.
  • Strong, impact-resistant (2 layers on 2,5 kg) Kraft brown paper
  • Unbleached, recyclable, environmentally friendly Kraft brown paper.

Nutritional Benefits

  • Selati Pure White Cane Sugar is a dry, free-flowing sugar made from the finest quality sugar cane from the Onderberg Valley of Mpumalanga.
  • Selati Pure White Cane Sugar is 99,9% pure and contains no artificial additives.
  • Selati Pure White Cane Sugar is specially conditioned for a longer shelf life.
  • Selati Pure White Cane Sugar is a classic refined sugar, has slightly larger crystals allowing for gradual dissolving for perfect balance of taste improvement and sweetening for almost all food and drink.
  • Selati Pure White Cane Sugar is a naturally high energy food for the family that contains less than half the calories of an equal weight of fat.

Merchandising Guidelines

  • Sugar section of store.
  • Cross merchandise with baking aid products.
  • Planogram as per presenter.
  • Cross merchandise with beer making products i.e. yeast.
  • Cross merchandise with ginger beer, tea, coffee, cereal and meal making products
  • Mass display - alone or with flour/maize meal and/or ginger beer, tea, coffee, cereal and meal making products on pallet
  • Retail - pack fast selling lines on bottom shelf in bulk, i.e. +- 1,2 m high - smaller sizes merchandise on shelf directly above bulk display.
  • Product can be moved to selling area directly on pallet and made immediately ready for sale by removing stretch-wrap.

SUPPORT

Promotional Support

  • Impactful Point of Sale material.
  • Co-operative supplier promotions.

Marketing Support

  • Targeted African language Services Radio Advertising
  • Rural / urban outdoor advertising
  • Mega busses (space between words)
  • RCL Foods Sugar and Milling (Pty) Ltd − Sugar transport fleet

Unrefined Golden Brown Sugar


SPECIFICATIONS
Detriminant Specification
POL> 99,30
Moisture %< 0,10
ICUMSA 420 ColourAve 900

Packaging Benefits

  • Recyclable LDPE.
  • Excellent moisture barrier to keep sugar fresh, dry, free-flowing and hygienic.
  • Impact resistant for convenient carrying.
  • Clear plastic allows consumers to see exactly what colour sugar they are buying.

Nutritional Benefits

  • Selati Golden Brown Sugar is specially milled to retain the natural elements found in real sugar cane.
  • Selati Golden Brown Sugar's unrefined crunchy golden crystals to bring you the true flavour of natural cane juice.
  • Selati Golden Brown Sugar is a naurally high-energy food containing no artificial additives.
  • Selati Golden Brown Sugar contains less than half the calories of an equal weight of fat.
  • Selati Golden Brown Sugar is a dry free flowing sugar made from the finest quality raw cane sugar from the Nkomasi Valley of Mpumalanga.
  • Selati Golden Brown Sugar is perfect in coffee, porridge and is often used in brewing traditional beer.

Merchandising Guidelines

  • Sugar section of store.
  • Cross merchandise with baking aid products.
  • Cross merchandise with home brew / yeast.
  • Mass display - alone or with flour/maize meal, ginger and traditional beer products.

SUPPORT

Promotional Support

  • Impactful Point of Sale material.
  • Periodic Shopper promotions.

Marketing Support

  • Targeted ALS radio advertising.
  • Rural / urban outdoor advertising.
  • TSB sugar transport fleet.

Pure White Castor & Icing Sugar


CASTOR SUGAR STANDARD SPECIFICATIONS
PARAMETERSSPECIFICATION
APPEARANCEVisual,fine granular crystals free from foreign matter and contamination.
ICUMSA 420 COLOUR5.85
SOLUBILITYFreely soluble in water.
OVEN MOISTURE0.04%
4.25 MICRON SIEVE<=3.0% to remain on 425 micron sieve.
1.06 MICRON SIEVE<=5.0% to pass through micron sieve.
  • Selati pure white Castor Snow has been carefully screened for fine free flowing sweetness.
  • Selati pure white Castor Snow is 99.9% pure and contains no artificial additives.
  • Selati pure white Castor Snow is specially conditioned for longer shelf life.

Application

A fine grain refined sugar, used extensively in baking and the manufacture of Table Jellies and similar products

Method of manufacture

Refined sugar is screened to obtain a more finely granulated sugar.

Standard Specifications

Grain size - not more than 3% shall remain on a 425 micron sieve and not more than 5% shall pass through a 106 micron sieve, when 100 grams of sample are shaken for 10 minutes in a mechanical shaker

Colour - < 45 ICUMSA
Solubility - Freely soluble in water
Moisture - 0.04% max
Black Specs - 10 p/m

ICING SUGAR STANDARD SPECIFICATIONS
PARAMETERS SPECIFICATION
ICUMSA 420 COLOUR<55
POL97%
OVEN MOISTURE < 0.6%
VISUAL IMPURITY INSPECTIONNo impurities.
1.50 MICRON SIEVE >= 2% to remain on 4.25 micron sieve.
75 MICRON SIEVE <= 65% to pass through 1.06 micron sieve.
  • Selati pure white Icing Snow has been carefully milled for super soft and super smooth freshness.
  • Selati pure white Icing Snow is 99.9% pure and contains no artificial additives.
  • Selati pure white Icing Snow is specially conditioned for longer shelf life.

Application

Icing sugar is used primarily in the Baking and Confectionary Industries

Method of manufacture

Refined sugar and corn-starch are fed concurrently into a universal mill at a controlled rate such that the product issuing from the mill is the correct fineness and contains the correct quantity of starch.

Standard Specifications

Grain size - not more than 2% shall remain on a 150 micron sieve and not less than 65% shall pass through a 75 micron sieve, when brushed with a soft brush for 10 minutes.

Corn Starch - 3% max
Moisture - 0.6% max
Colour - < 45 ICUMSA

  • The 500g & 1kg Consumer Pack is available in the convenient "double sealed in freshness" box.
  • The 500g & 1kg Consumer Pack contains a reclosable flap for easy use and storage.
  • The unique 25kg Home Industry pack has a strong modern hygienic plastic bag with a convenient carry handle.

NUTRITION

  • Selati pure white Icing Snow is 99.9% pure and contains no artificial additives.
  • Selati pure white Castor Snow is 99.9% pure and contains no artificial additives.

Exotic Unrefined Brown Sugar



Unrefined Organic Sugar


In anticipation of the increasing trend toward higher awareness of our personal well-being and that of our environment, Selati take the lead in offering a South african branded Organic Sugar to those consumers who want to fulfill this need.
  • Organically grown, milled and packed
  • Unrefined crystal sugar
  • Dry and free flowing
  • Attractive, hygienic "see-through" packaging

Hygienic, Convenient Sugar Tubes Sachets


New Selati sachets deliver much more value:
  • Convenient - Zero wastage whatever the occasion - in home or out of home
  • Choice        - Classic pure white sugar for the sweeteners that lingers longer
  • - Wholesome unrefined brown sugar for the true flavour of natural cane juice

  • Hygienic     - Eliminates "Open packet" infestation
  • - Prevents "table sabotage"

    - Avoids sugar spillage

  • Reassuring table top presentation
  • Tried and trusted Selati brand
  • Easy to use convinience
  • Hygienic 4g tube format
  • Now available nationally