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Welcome

Always Good, Always Sweet

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Recipes

Always Good, Always Sweet

image descriptionSelati Range

The fact that Selati has kept the same proposition "Inspired by Nature" for close on twenty years now, bears testimony to the consistency of message and the company's adherence to sound marketing principles. Consumer and product research is constantly looking to uncover insights that help them develop and create exciting new varieties and concepts that fulfil the taste and sweetening needs of an ever-more discerning consumer.

Quality Sugars operates out of Midrand in Johannesburg, the commercial epicentre of South Africa.

Consumer Sugars

Selati products are easily recognised by the Brand's distinctive red 'rising sun' motif, symbolizing its origins in Mpumalanga (the place where the sun rises).

It has become a firm favourite with its consumers, whose loyalty to the unbleached environmentally friendly brown paper packaging and handy 'cut-and-pour' spout for the white sugar packets has increased exponentially over the years.

Whilst the clear, strong, re-sealable recyclable packaging for the range of unrefined brown sugars have been instrumental in growing Selati into South Africa's #1 brown sugar Brand


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Non-Nutrative Sweeteners

It's a universally accepted fact that the growing trend around the world is towards health and wellbeing. However, this doesn't preclude the fact that demanding taste-buds still crave the taste of sweetness. Selati Sucralose low kiloJoule sweeteners have been designed with this in mind.

Non-caloric, with the clean sweet mouth feel of sugar and none of the synthetic taste of aspartame, our Swiss-formulated GI Foundation and Diabetes SA-endorsed sweetener has now been proved by research to satisfy the two most important consumer requirements - non-synthetic taste and good value.

With 95% less calories and no bitter aftertaste, Selati Sucralose sweeteners present a wider range of responsible food choices for adults, children of all ages and even pregnant and nursing mothers as part of a healthier eating plan.


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Catering Sugars

The ever-burgeoning coffee shop renaissance has become another important channel for Selati, which comes in the form of convenient, hygienic table top tube sachets of white and brown sugars as well as Sucralose non-caloric sweetener.






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Industrial Sugars

With an emphasis on a superlative service, great customer relationships and highly specced bulk white and brown sugars, Quality Sugars has become a firm favourite of the baking, food processing confectionary and beverage industries.






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